Branding & Indentity • Hotel Logo

Branding & Indentity • Dream Hotel Logo

Project Details

Located in Midtown, Manhattan; the Dream Hotel pitch project began with the concept of designing a kaleidoscope-like symbol to embody the dream-like feel that is the suggested motif of the hotel. Since color creates emotion and triggers memory; the purple hues used in the “dream” symbol, give off an illusionary, fantasy effect. The trance-like symbol elevates over the word mark like ascending into a dreamlike state.

Client: The Dream Hotel, NYC

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