Signage helps people navigate and identify with the brand. In the third and final phase of this project, the client asked us to design some outdoor signage to help promote and market the hotel. We came up with a concept that makes the motto “touch the dream”, interchangeable. This saying could be changed to “feel, be, or become the dream” and is used as a temporary slogan and trial run in their advertising campaign. We went with a slick, black, “Gotham City” look to emphasize and push the dream symbol to the forefront. This sign is visible, legible and can be seen from a distance down the street, and was also suggested by the clients themselves.
Client: The Dream Hotel, NYC