Located at 2 Cooper Square, New York City; this real estate branding project consisted of us designing a full branding application suite. Examples include: shopping bags, business cards, letterhead, coffee cups, pencils, calendars, promotional handout cards, as well as a marketing presentation CD. This concept consisted of the simple minimalistic black and white approach. Being the senior designer of this project I wanted to breakaway from the grunginess of the original designs, giving it a much more cleaner and smoother look. The font used in the “2” is Futura Bold in the designs was chosen for it’s more clean and modern, chic look.
Client: 2 Cooper, NYC