Branding & Indentity • Corporate Identity

Branding & Indentity • Corporate Identity

Project Details

The Softgate system logo was developed for the largest national network of independent neighborhood-based payment centers in the country. This project consisted of designing multiple variations of the Softgate logo mark, which after many redesigns came to a winning solution. The design floats in a negative ethereal space, giving it a twisted vortex look and feel. The blue-green gradient used in the symbol represent the company brand colors.

In 2013, the logo was awarded a Graphis
Gold award.

Client: Softgate Systems
Award: Graphis Gold

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