Hailing from Buffalo, NY; this power rock/jazz rock group Brother 2 Brother (“B2B”) came to me looking for a logo design. The assignment: the band wanted to streamline and focus their image using the acronym B2B in place of their full name. Funky, soulful and hot were the word discriptors given to me by the band which I took and designed the logo from there. I worked conceptually rather than subjectively. Coffee mugs with your groups logo make for great merchandising at shows.
In 2013, the logo was awarded a Graphis Gold award.
Client: Brother 2 Brother
Award: Graphis Gold