Band merchandising is an effective way for artists to bring in much needed revenue, and to help advertise their group by showing off their logo. Everyone wearing a t-shirt with a group’s insignia becomes a walking billboard themselves. While doing this they are also providing a significant amount of gorilla advertising. The B2B mark lives on a black environment, so placing it on a dark backdrop works with their branding color palette.
Client: Brother 2 Brother
Award: Graphis Gold