Branding & Indentity • T-Shirt Design


Branding & Indentity • T-Shirt Design

Project Details

Band merchandising is an effective way for artists to bring in much needed revenue, and to help advertise their group by showing off their logo. Everyone wearing a t-shirt with a group’s insignia becomes a walking billboard themselves. While doing this they are also providing a significant amount of gorilla advertising. The B2B mark lives on a black environment, so placing it on a dark backdrop works with their branding color palette.

Client: Brother 2 Brother
Award: Graphis Gold

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