Web Development

What goes into a website: Content Strategy, SEO, Persona Development, User Testing, Visual Design, Coding, Social Media…

Like the organic process of an evolving brand, a website too will need to forever change and transform accordingly. Either due to technological advancements, buisness remodeling, or content strategy revamping; a websites lifespan is relatively short. 3-5 years is most likely the longest it will remain the same. People think by keeping their same old site up for 10 years that they need not worry about investing funds back into their site. A common misconception, refusal to update your site does nothing beneficial for it; instead leaves it plagued with redundant, outdated trival materials. This also greatly diminishes the businesses brand value + destroys any chance of an emotional & visual connection with a potential consumer or even worse, doesn't reach your target audience at all because your viewer can't access it on a mobile or tablet device. Lets face it, "first impressions" are everything; and our culture is constantly making judgements based on this model. How you position oneself on the web is critical to keeping your brands lifespan robust and alive.

"Ooh! Ah! Wow!" are tapping into these pleasurable senses and emotional responses with acronyms like "UX", or user experience, are a way of identifying human needs and wants when constructing interfaces for the web. They must be usable and "UI" or user interface, must be a simplistic, well designed space to which the user can have fun exploring while at the same time having a smile on their face. Making people feel good can translate into sales, that being said, it is critical to not overlook this vital process. Hipmunk is a great example of this.

What is responsive web design? Well the new buzz word is "Responsive" and being "responsible" people we need to think about making the transition from a "fixed" pixel-based website over to a site where the elements are "fluid" and adjust according to a certain way. You should be able to enjoy the full web experience on each device/screen you are viewing; no matter the size. An example of this is the Boston Globe, which is something you might want to consider having since three quarters of the planet is now using smart phones, tablets and laptops etc. "Media Query's" are used in the code to control what is being displayed on the screen. Responsive design is a very multi-layered and complicated process, as an example, "modulation design" is a responsive site designed and developed using bootstrap. Our site from last year served no purpose. The fact that it was "Flash" driven prevented much needed support from iPhones and tablets from ever reaching us. By just shrinking and moving the right hand corner of your browser window (inward) you can see what we mean about being "fluid" and you should see the changes in size + the layout, while the content re-sizes to fit within that predefined space. In fact, 2013 was declared the year of "Responsive Web Design" by the web industry. Be sure to check out our "Rates & Packages" section to learn more…

They're alot of CMS platforms out there! We offer WordPress (Content Managenment Systems) development; which is robust, server-side, database driven software. An example can be used as a centralized blogging platform and customized themes can be installed to meet the needs of the client or clients. CMS was used while we developed the project "LINEA", which you can read more about in our web portfolio section. One of the advantages to having a CMS site, is the ability to enable the client to create/update content via their "admin panel" through any browser window; making it extremely accessible and easy to work with as long as there is internet access. Online stores, or "e-commerce", can be intregrated with CMS to create merchandising transactions via Ecwid or by using WooCommerce: a WordPress plugin which is clean, easy to use, can handle up to a hundred SKUs (stock keeping units) and that lets you add all your payment gateways. By far the easiest solution is simply setting up PayPal/Google Checkout with links to your merchant account, but we will discuss these options in detail before we select which one works best for your needs.

Popular amongst small business, startups, and independent artists to help get them up and running, these kind of sites make a good, strong web presence without breaking their budget. The concept of developing a "Mirco-Site" came to us due to a lot of clients asking for a website that they could handle updating on their own while not having to worry about installing a WordPress theme or worrying about updates/plugins and all that technical jargon. But still, getting the layout & design of a more top level paying site is well worth it. Well we did it. These "Micro-sites" work great on both desktop and mobile screens and have all the social media, audio, galleries, blog pages, hosting, analytics, e-commerce at your disposal. The benefits make it more than worth your while, supplying you with a tutorial package on how to update content and publish your materials accordingly. Be sure to check out our "Rates & Packages" section to learn more…